Choosing the right material for flyers is crucial to ensure that they not only look visually appealing but also serve their intended purpose effectively. Here are some of the factors to consider when selecting the right material for your flyers.
Paper Weight: The paper weight is measured in grams per square meter (gsm). The most common paper weights for flyers are ‘Lightweight’ (80 – 100 gsm) suitable for cost-effective and disposable flyers and this material is often used for mass distribution. Mediumweight material (100 – 150 gsm) offers a balance between affordability and durability, ideal for promotional flyers. Heavyweight (150 – 250 gsm) provides durability and a premium feel, suitable for high-quality and long-lasting promotional materials
Paper Finish: The paper finish refers to the glossiness or matteness of the paper. Glossy finish enhances colour vibrancy and provides a shiny surface making it suitable for vibrant designs and high-impact visuals, but it can also make it difficult to read in bright sunlight. Matte finish offers a smooth, non-reflective surface, providing an elegant and sophisticated look, ideal for text-heavy design. Silk finish offers a balance between glossy and matte, offering a subtle sheen while minimizing glare.
Special Material: There are a number of special materials that you can use for your flyer, such as metallic paper, plastic, and fabric. These materials can add a unique touch to your flyer, but they can also be more expensive.
Durability and Usage: Consideration should be given to the environment where the flyers will be distributed. For outdoor use, opt for materials with weather resistant properties. If the flyers will be handed frequently, choose a material with higher weight.
Budget constraints: Thicker and special material tend to be more expensive. Evaluate your budget and strike a balance between cost and quality.
Brand image and message: It’s imperative to understand who your target audience. Choose a material that aligns with your brand image and the message you want to convey. Premium materials may be more suitable for upscale or luxury brands.
Choosing a right material for flyers is one of the important part of your marketing strategy to ensure that message to your existing or potential customer is communicated and understood by the recipient.