Business cards serve various purposes beyond the traditional exchange of contact information. It’s a compact and essential tool not only for networking at events, conferences and meeting but also to provide a professional introduction for yourself and making it easier for others to remember and connect with you. Business cards serve as a small but impactful pieces of marketing collateral.
While the specific content of your business card will vary depending on your industry and position, there are some essential elements that should be included on every business card. Here are the basic pieces of information you should include on your business card:
Your name and title: This is the most important information on your business card, as it is what people will remember the most. Make sure to add your full name or, at very least, the name you prefer to be addressed by professionally. Make sure your name and title are easy to read and in a prominent position on the card.
Your company name: Your company name should be displayed on your business card, as it is what will help people connect you to your brand. Make sure your company name is easy to read and in a consistent font and size with your other branding elements.
Your contact information: Your contact information should be clear and concise, and should include your email address, phone number and web address. You may also want to include your physical address if you want your clients to visit you in person. A QR code linking to your website or a specific landing page for easy digital access.